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Business and Operations

  • Employs Actual Case Studies
  • Taught by Industry Experts
  • Explores Business Models and Revenue Opportunities

The sports industry is a global, multibillion-dollar network that integrates all areas of business including media, finance, education, law, analytics, and research. Whether you are new to the field or a seasoned professional, these courses in sports business and operations will provide you with the practical exposure and the real-world preparation needed in order to remain ahead of the curve.

This semester, study from anywhere in the world in the safety and comfort of your home through online or remote instruction.

Foundations of Sports Analytics

This course outlines the fundamental principles and key methodologies relevant to sports analytics problems. The course charts the significance...

2025 Spring
+ 2 more semesters
3 sections

Revenue Strategies and Pricing Analytics

This course is the second course offered in the Sports Analytics Certificate, and will constitute part of the ‘core’ offerings that...

2025 Spring
+ 2 more semesters
3 sections

The Genetic Code of Baseball: Sabermetrics and the Next Generation of Statistical Analysis

The origins of America’s National Pastime are deeply entrenched in statistical analysis. Since Henry Chadwick created the sport’s...

2025 Spring
+ 2 more semesters
3 sections

The Business of Esports

The rise of eSport has been an exciting development in the sport industry. This course will provide students with a detailed history of eSport...

2025 Spring
+ 1 more semester
2 sections

Artificial Intelligence and Machine Learning

Recent breakthroughs in Artificial Intelligence (“AI”) and Machine Learning (“ML”) are changing many industries, with...

2025 Spring
+ 2 more semesters
3 sections

Blockchain in Sports

Blockchain technology is impacting every industry, and the sports industry is no exception. A blockchain is a type of database that stores...

2025 Fall
1 section

Immersive Media in the Age of AI, Virtual Reality, and Augmented Reality

This course aims to equip students with an understanding of the main issues in the management of technological innovation and an appreciation of...

2025 Spring
+ 2 more semesters
3 sections

Foundations in Digital Disruption

This course aims to equip students with an understanding of the foundational concepts of Digital Disruption, and the role of technology in...

2025 Spring
+ 2 more semesters
3 sections

Gridiron Analytics

Sports analytics are playing an increasing role in virtually all aspects of sports, and while it has had a late start, football is changing...

Immersive Media

This course aims to equip students with an understanding of the main issues in the management of technological innovation and an appreciation of...

Cricket Analytics

Cricket Analytics will offer students insight into the highly competitive and rapidly growing world of analysis of the sport of cricket from all...