Diploma Description
The Certificate in Events and Convention Management provides a solid foundation in the event and convention management process, including venue selection, design and production, stakeholder management, budgeting, contracting, and risk management. In addition, learn about the economic value of meetings and events for achieving organizational goals, and develop the skills and foresight to analyze and to employ the trends that will shape the experience, delivery, and outcomes of meetings. Upon completion of this online certificate, you have a solid understanding of the key buyers, suppliers, and intermediaries in the industry, as well as the technologies that influence it. This certificate is comprised of two required courses and three electives.
You'll Walk Away With
- An understanding of the fundamentals of the event, meeting, and convention sector
- The ability to assess operational processes that underlie the successful production of meetings
- The skills to negotiate and plan successful meetings and events
Earn a 10% DISCOUNT* on courses by declaring your candidacy for the Certificate in Events and Convention Management.
Program Curriculum
COURSES THAT PROVIDE FOUNDATIONAL INFORMATION IN THE FIELD WITH OPTIONS TO SPECIALIZE IN AN AREA RELEVANT TO YOUR NEEDS
TWO REQUIRED COURSES
All Courses Required
Principles of Event Management
Gain an understanding of the event planning process for creating and executing meetings, events, and conventions of all sizes.
Event Operations and Production
Learn to create project plans that include each aspect of the event while using the latest technology, décor, and design ideas.
ELECTIVES - SELECT 3
Complete 3
Meetings Technology
Become knowledgeable about relevant technological tools and new platforms, as well as their uses as they apply to producing events.
Marketing for Events, Meetings, and Conventions
Learn how to increase attendance and to position an event, venue, or conference center successfully within a competitive global landscape.
Negotiating Event Contracts and Agreements
Become skilled at handling venue contracts, including developing a comprehensive RFP, evaluating vendors, and preparing a negotiation plan.
Planning Successful Special Events
Explore how to create special events that meet client goals, and improve your event planning by learning to employ creative ideas.
Event Budgeting and Financial Management
Learn about the financial management process for event planning—from developing a budget to analyzing return on investment.
Risk Management for Meetings and Events
By the end of this course, have the skills to develop comprehensive risk assessment and risk control plans for all of your events.
Principles of Event Management
Gain an understanding of the event planning process for creating and executing meetings, events, and conventions of all sizes.
Event Operations and Production
Learn to create project plans that include each aspect of the event while using the latest technology, décor, and design ideas.
Meetings Technology
Become knowledgeable about relevant technological tools and new platforms, as well as their uses as they apply to producing events.
Marketing for Events, Meetings, and Conventions
Learn how to increase attendance and to position an event, venue, or conference center successfully within a competitive global landscape.
Negotiating Event Contracts and Agreements
Become skilled at handling venue contracts, including developing a comprehensive RFP, evaluating vendors, and preparing a negotiation plan.
Planning Successful Special Events
Explore how to create special events that meet client goals, and improve your event planning by learning to employ creative ideas.
Event Budgeting and Financial Management
Learn about the financial management process for event planning—from developing a budget to analyzing return on investment.
Risk Management for Meetings and Events
By the end of this course, have the skills to develop comprehensive risk assessment and risk control plans for all of your events.