Jose R Mendoza

Jose Mendoza joins NYU SPS after serving as an Associate Professor of Practice at the
University of Arizona. He focuses on consumer pricing, retail technologies, artificial intelligence
marketing, data science for business, and consumer neuroscience. Previously, he held
appointments as an Assistant Professor of Practice and Academic Director for the Master of
Science in Digital Marketing at Sacred Heart University.

He is an experienced senior global marketing executive with over 20 years of experience in
global marketing with brands such as Absolut, Chivas Regal, Malibu, Kahlúa, The Glenlivet,
Stolichnaya, Hewlett-Packard, and Tampico. He had international roles based in Latin America,
Europe, and the USA, with a scope of over 50 countries. Dr. Mendoza has presented at global
conferences in Latin America, Europe, and the USA.

He holds a B.S. in Computer Sciences, an MBA from the University of Pittsburgh, and a Doctor
of Business Administration (DBA) degree from Cranfield University (United Kingdom).