Destination Marketing: New York City

An estimated 67 million tourists were welcomed to New York City in 2019, the largest number in the city’s history. Tourism and hospitality organizations and stakeholders at local, city, state, and national levels play pivotal roles in developing, organizing, and implementing marketing activities that influence where, why, and how people travel. In this online course, you’ll discover how Manhattan’s hotels, museums, theaters, restaurants, and other businesses work together to attract travelers and deliver authentic and exciting experiences. Topics discussed will include “Think Global/Act Local,” how tourism strategies work in neighborhoods such as Greenwich Village, Chelsea and the Meatpacking District, and the impact of global events on local tourism. Through virtual site visits and guest lectures from industry professionals, you’ll get to know more about the role of each stakeholder in the tourism process and explore potential careers in this dynamic industry. This pre-college course is a great introduction to majors in hospitality, marketing, and business.