Publisher's Training Program
 
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Publisher's Training Program

Publisher's Training Program

Publisher's Training Program

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The Center for Publishing offers its Publisher's Training Program in conjunction with the Sharjah International Book Fair (SIBF) In the United Arab Emirates (UAE). In 2013, members of the Center for Publishing faculty conducted two highly targeted sessions at the event. Devereux Chatillon, former senior vice president and general counsel at Scholastic and current partner at Chatillon Weiss PLLC, focused on matters pertaining to international publishing law. Matthew Baldacci, director of business development for shelf awareness at Scholastic, examined effective strategies for marketing both print and e-books. In addition, Andrea Chambers, director of the Center for Publishing, and four students enrolled in the MS in Publishing: Digital and Print Media attended SIBF. The students worked alongside other volunteers from around the world and engaged in various social and cultural activities.

Among the Center's faculty members who spoke at SIBF 2014 was Lisa Gallagher, then senior literary agent at Sanford J. Greenburger Associates and current literary agent at DeFiore & Company. She discussed buying and selling rights in a global marketplace. Also, Seth Russo, faculty member and vice president and director of international sales at Simon & Schuster, lectured on the many ways to develop international sales channels, both in print and in digital formats. Student volunteers took on a greater role at SIBF in 2014, not only helping out at the fair, but also conducting surveys of participants to better ascertain publishing practices in the Middle East.

The Publisher's Training Program recently concluded its 2016 executive education program in Sharjah. Bestselling author Elin Hilderbrand spoke on the importance of creating an author brand. Faculty speaker Bryan Christian, senior brand manager in the book division at Time Inc., discussed the newest trends in social media and the emerging platforms that are most effective for achieving book marketing objectives. Following Christian's session, Kempton Mooney, senior director of research and analytics at Nielsen, led a conversation about how to form a strategic publishing plan grounded in data and how to examine different models of pricing and format analysis. At SIBF 2016, student volunteers again assisted with the executive education program and took advantage of the unique opportunity for one-on-one interaction with the international publishing community in the UAE. They also conducted surveys of global publishing patterns.