BS in Marketing Analytics

Marketing analytics is a growing and dynamic field with a wide spectrum of employment opportunities. Every day, corporate marketing departments, media outlets, non-profit organizations, advertising agencies, and social media companies rely on the analysis of data to make critical decisions.

The BS in Marketing Analytics provides you with a solid foundation in marketing analytics. You will build your data analysis skills and learn how to interpret and communicate the resulting insights to maximize their strategic value. You also will be introduced to topics and techniques associated with data warehousing and data mining, CRM, data visualization, web analytics, social media marketing and analytics, and marketing analytics. Throughout the program, you will have opportunities to practice professional communication, presentation, and writing skills that will serve you well in workplace and academic situations.   

Curriculum Requirements Overview Credits
Core Curriculum 32-34
Foundation Courses 24
Major Requirements 40
Electives 28
Graduation Project 4
Total Required Credits 128-130


Course Locations: Daytime classes are held at the NYU Midtown Center, evening and Saturday classes are held mainly in the Washington Square area, while others may be held at 7 East 12th Street, downtown at the Woolworth Building, and online.

Learn More

NYU School of Professional Studies faculty and staff members look forward to learning more about you, and we want you to learn more about us to ensure that your decisions regarding your educational experience are well informed. Our admissions staff is here to partner with you throughout the admissions process. Please do not hesitate to contact us.